I was contacted by a new Christian apparel brand called True North to design a logo and branding assets. Below is the logo design, compass brandmark and a couple initial t-shirt concepts. There are more things in the works as True North is still in pre-launch phase. I look forward to further developing this awesome brand!

The client came to me with a basic compass sketch, then we determined the art direction of the brand. The words "True North" were hand lettered on paper. Then, the lettering, compass and banner were vectorized in Illustrator. Look out for a process video coming soon!    
Thanks for checking out the project!
Connect with me on instagram @mattgricedesign​​​​​​​

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